Right time to initiate partnership hunt for your business

Startups have always faced the challenge of finding Right time for initiating partnerships.

Many of the founders and partnership roles would want to go for partnership from the very beginning which is not a bad move but until you give incentive to the party with which you are proceeding for a partnership, it would not work out for your business so during initial phase startups should avoid partnerships and focus more into building MVP first.

Below is the Partnership Matrix which would guide you how to move forward based on your core activity and time's urgency.

If your customer want a feature, depending on how much time is it and whether it impact your core-functionality, If feature is needed immediately and have relevancy to core functionality then best option is to go for Partnership otherwise if time is not the issue then building it would be better solution.