Common Mistakes made by Startups after creating a Referral Program

Few of the Common Mistakes after creating a joint referral program with your partner

1. Unclear Flow

Most of the time your potential partners might be confused to understand how the program would work. It's better to go for signup page or reliable third party form service to make sure that the outpiut is cleared to the other party.

2. Less Incentivize giveaways

Unless your partner is sharing a referral program too, it become a matter of attractive giveaways from your side to your partner's users that makes the successful program.

3. Not focusing on key Metrics and analytics

Traking conversion rate from your partner's audience via referral program as to improve something, you have to measure it.
Many time Startups leaves the referral program and check in non-regular intervals. sometimes not focusing on these anlytics may cause bad actors to play as you need to validate that the audience is genuine and your customer acquisition cost is getting reduced as a positive result of referral program.