How to find Right B2b Partnerships

Finding Ideal Partners just not only depends on your expectation but understanding what you can offer to the other side for deal acceleration i.e. knowing your upcoming partner's requirement is key for onboarding partners that could help you grow your business.

Identify gaps in your Offerings

B2b partnerships have average lifespan of 5 months as both parties knows about each other's limitations during this course of time but for fintech sectors forming partnerships with businesses who are certified can be key.

For ex: Imagine you have a filing cumulating solution build for companies to keep track of commission their payment gateway is charging .
The end user here is the one who is using a payment gateway for which partnering with payment solution which are NBFC(Non-Banking Financial Company) certified would be a better idea rather then partnering with non-NBFC businesses.

Finding Right App Marketplace

Other aspect of technology partnership is App Marketplace, try to partner with those SAAS or platforms which have separate App Marketplace also known as Integation Marketplace where your product can be shown and used inside your partner's dashboard once they integrated your solution therefore giving users hands on experience of your solution with minimum efforts.

Attending Fintech Events

Industry Meetups provide a Great Platform for networking as it attracts startups established with tech companies working on latest tech trends missing in industry so you can find varieties.

Partner Onboarding Platforms

Finding right partners via Onboarding Platform such as Sharkdom and PartnerStack can be great to solve your dilemma of finding partners that goes with your needs.

Establish Clear metric and KPI's

To ensure that your technology partnership drives real values, doping your research on your preferred partner based on KPI's like system uptime, customer satisfaction, Market Reputation are key for finding partners that suits your business.