Importance of Team Involvement for a successfull partnership

Establishing a partnership might be one person's task but getting most out of it is certainly a group effort.
For a big company, having roles such as head of partnerships, VP of Partnership etc. It might not entirely needs the approval from a CXO regarding any partnership decision but for other roles such as Partner Manager etc. you might need to loop in your core decision makers before accepting your partner terms.

Let us know how different teams plays their part in making a partnership worth it.

1. Development & Solutions Team

For configuring referrals and setting up partner portal so you don't have the update your partner each time but can be in sync If both you and your partner has access to insights driven from each other's audience base.

This roles become more significant If you are providing dedicated product API's to your partner, As their dev team might have to go back and fro with your's to have the API's setup.

2. Decision Makers

If your company have decision maker roles in partnership team does as VC for partnership, Partnership leader then you might not need to involve your CXO's for moving forward with terms but If you have other partnership roles like partner manager, BDR's then you definitely have to keep your CXO in the loop as you can't decide it for the company whether it is a product partnership or retail partnership as you need to invest your company's resources to fulfil your partner needs.

3. Sales Team

Each company tends to add up more channel partners in order to increase their sales but adding your partner channel onto your sales funnel is a tedious task as It required behaviour analysis of traffic coming from your partner's audience base thereby making the sales team involvement.

4. Marketing Team

Partnership Marketing is the end goal for establishing a partnership as what good would a relation does If your company is not getting anything in return.
To track down these metrics or to strategize which kind of joint marketing campaigns can be run on SNS to gain more momentum via your partner's audience base, marketing team has to play its end of the deal too.

Importance of Team Involvement for a successfull partnership

Tips for Success:

Know Your Audience: Understand the needs and behaviors of both your customer base and your partner’s audience.
Collaborate: Align marketing initiatives to create synergy and maximize outreach.

Measure & Adapt: Track performance metrics to refine strategies for continuous improvement.

5. Design Team

Many time partners tends to go for Shoutout on their SNS for more reachability and to maintain momentum for which design team involvement is needed specially when you design a dedicated landing page for your partner.

6. Legal Team

Signing MOU is the final step before enabling a partnership and start expecting what you expect. For this you need to have the legal support team specially when you are updating terms of partnership after singing MOU. Their are other legal docs that might be needed such as NDA,TOS.