How foriegn brands are using Strategic partnership with Indian Brands as a tool to capture Indian Market Segments

How foriegn brands are using Strategic partnership with Indian Brands as a tool to capture Indian Market Segments

Strategic partnerships between brands have emerged as a new approach to capture the Indian market segment.


By joining forces, brands from diverse sectors leverage each other's advantages, broaden their reach and tap into new customer segments.
Recent partnerships between the tech giants media conglomerate NBCUniversal and JioCinema, social media platform Roposo, and e-commerce platform Shopify indicate the aim of generating exceptional value for Indian consumers, exhibiting the trend.

Strategic brand partnerships not only expand the target market but also equip brands to drive greater customer delight and value, unlocking new avenues for innovation. To accelerate mutually beneficial growth, brands can share customer data to get a better understanding of customers’ needs and preferences, collaborate on R&D to spur innovation, integrate services to enhance each other’s brand value and engagement, transfer technologies to disrupt a competitive market and open up access to new markets.